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GVPTA Roundtable: Building Relationships, Building Sales

  • Monday, December 03, 2018
  • 3:30 PM - 5:00 PM
  • GVPTA Office, 24 West 4th Ave, Vancouver, BC (Buzz 101)
  • 20


  • Must be a GVPTA Individual or Company Member
  • The event is open to individuals who are not members of the GVPTA for a nominal fee of $5 per person.

Registration is closed

Building Relationships, Building Sales

Join us for the next GVPTA Roundtable edition where we will discuss with our industry peers about strategies that build relationships with our patrons and increase sales.

We will start the conversation with three key areas:

  • "Papering the House" - When and how do you effectively use that strategy? How do you ensure those comps are used? How do you turn those comps into sales?
  • Connecting Sales and Experience - How do you connect sales-driven goals (Marketing) with the customer service experience (Box Office/FOH) to elevate your relationship with patrons?
  • The Digital Box Office - What digital tools and strategies are you using, and is it working? For example live chat, online promotions, 'add a donation' prompts, and google analytics.

Chaired by Arts Club Ticket Sales Manager Andrea Michaella Francom, this session is ideal for those who are responsible for or think about box office and marketing strategies in large and small performing arts organizations.

This roundtable will take place at the GVPTA office, located at 24 West 4th Ave, Vancouver, BC.

Questions about this event may be directed to GVPTA Executive Director, Kenji Maeda at executivedirector@gvpta.ca.

The Greater Vancouver Professional Theatre Alliance (GVPTA) strives to strengthen the local theatre industry. We do this through providing services, promotion of member news and community events, opportunities to connect and network, and our annual theatre conference. Together with our members we are raising the profile of local theatre and building community.

At GVPTA, we acknowledge that our organization is located on the unceded territories of the Coast Salish peoples of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaɬ (Tsleil-Waututh) Nations.

#308-237 Keefer Street
Vancouver, BC V6A 1X6
604 608 6799