Vancouver Theatre Guide

March 27 is World Theatre Day! It was created as an annual event in 1961 by UNESCO’s International Theatre Institute (ITI), the world’s largest organization for the performing arts, to celebrate all things live theatre.

THE GOALS OF WORLD THEATRE DAY

  • promote the art of theatre to the world
  • make people aware of the value of theatre
  • share joy with others through live performance

Various national and international theatre events are organized to mark this occasion. One of the most important of these is the circulation of the World Theatre Day International Message through which at the invitation of ITI, a figure of world stature shares his or her reflections on the theme of Theatre and a Culture of Peace.


HERE'S WHAT HAPPENED IN 2016

THE 2016 WORLD THEATRE DAY MESSAGES:

The international message: The 2016 message, written by Russan director Anatoli Vassiliev, is available in multiple languages HERE 

The Canadian message: The 2016 message, written by Sky Gilbert (novelist, poet, filmmaker, director, actor, and drag queen extraordinaire...), is available in both official languages HERE

HOW YOU CAN CELEBRATE WORLD THEATRE DAY

If you're not involved in a show this week: we encourage you to go to the theatre or otherwise support the productions

currently on stage around town. You may also want to share celebratory messages about World Theatre Day through social media. See below for samples messages and hashtags. 

If you're a theatre maker with a show running near World Theatre Day, may we suggest:

  • Place THIS INSERT celebrating World Theatre Day in your show’s program (prints out 2 per page)
  • Read one or all of the messages before or after intermission, or in the lobby of your venue
  • Post the messages or THIS ONE-PAGE POSTER in your lobby
  • Host a talk-back discussing the value of theatre
  • Link ongoing promotions to World Theatre Day
  • Add a message celebrating World Theatre Day to your outgoing voicemail or email signature
  • Have box office staff wish callers and in-person patrons a “Happy World Theatre Day”
  • Announce World Theatre Day and share the messages on social media:

Sample Tweets from 2016
We are excited to celebrate World Theatre Day & share this year’s message with you! http://bit.ly/1RfJlFY #WTD16 #VanTheatre

Celebrate World Theatre Day by reading the Canadian and international messages! http://bit.ly/1RfJlFY #WTD16 #VanTheatre

March 27 is World Theatre Day. Read Canadian #WorldTheatreDay message by #SkyGilbert: http://bit.ly/1RfJlFY #CDNtheatre


Hashtags to know:
#WorldTheatreDay
#WTD
#VanTheatre
#CDNtheatre

Key Twitter accounts to mention or retweet:

@GVTPAtheatre – Greater Vancouver Professional Theatre Alliance (GVPTA)
@PACTtweets – Professional Association of Canadian Theatres (PACT)
@ITIworldwide – International Theatre Institute (ITI)
@PGuildCanada – Playwrights Guild of Canada (PGC)
@L_ATFC – Association des théâtres francophones du Canada (ATFC)

Key Facebook pages to tag or share from:

FB.com/GVPTA – Greater Vancouver Professional Theatre Alliance (GVPTA)
FB.com/PACTpage – Professional Association of Canadian Theatres (PACT)
FB.com/GeneralSecretariat.ITI – International Theatre Institute (ITI)
FB.com/PlaywrightsGuildofCanada – Playwrights Guild of Canada (PGC)
FB.com/ATFCofficial – Association des théâtres francophones du Canada (ATFC) 

 

*Many of these ideas and resources were sourced from the Professional Association of Canadian Theatres (PACT)

 

For other ideas on how to celebrate World Theatre Day, check out www.iti-worldwide.org/pdfs/how_to_celebrate_DAY.pdf


Greater Vancouver Professional Theatre Alliance  |  Vancouver, BC, Canada  |  info@gvpta.ca

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